ABN: 33 991 919 283
Canberra, Australian Capital Territory
eamon@leadgen-digital.com.au
AI-Powered Doctor Recruitment System
Hi Troy,
Thanks for taking the time to review this proposal.
I'm confident I can build you a system that doesn't just help you recruit one or two doctors, but creates a lasting recruitment asset that keeps delivering for years to come. Let me walk you through how we'd tackle this.
Eamon Byrnes
Owner, LeadGen Digital Services
Executive Summary
Braidwood Doctors doesn't have a patient problem - you have a doctor shortage. While traditional recruitment agencies charge $30,000-$40,000 per hire, we propose an AI-powered system that works 24/7 to identify, engage, and nurture GP candidates from metro areas, creating a lasting recruitment asset for your practice.
The Challenge
Rural GP recruitment is notoriously difficult because you're not just selling a job - you're selling a major life change. Doctors considering Braidwood are weighing:
- Career concerns: CPD access, peer support, procedural opportunities, avoiding skill stagnation
- Lifestyle questions: Partner employment, school options, social life, distance from family
- The unknown factor: "What's it actually like?" vs. romanticised or catastrophised assumptions
- Financial considerations: Income, housing costs, relocation expenses
Meanwhile, traditional recruitment methods are expensive, slow, and passive:
- Recruitment agencies: $30k-$40k per placement (15-20% of first year salary)
- Job boards: $500-$2,000 per listing with low conversion rates
- Manual outreach: Time-intensive, inconsistent, difficult to scale
Our Approach
We're proposing a hybrid strategy that combines AI-powered LinkedIn outreach with high-quality inbound content to create a continuous recruitment pipeline.
Proactive, Not Passive
AI agents identify and reach out to GPs who match your ideal profile, rather than waiting for applications.
Human-Centred Automation
Messages feel warm and conversational, not robotic. We're starting relationships, not spamming inboxes.
Always-On Nurturing
Leads receive personalised content based on their concerns (family, career, lifestyle) via automated sequences.
Works While You Sleep
The system identifies leads, scores them, sends outreach, and nurtures interest 24/7 without manual effort.
How It Works
AI Identifies Target Doctors
Our system searches LinkedIn for GPs in metro areas (Sydney, Canberra) showing signs of burnout, interest in rural medicine, or lifestyle change. Enriches profiles with specialisations, experience, and interests.
Intelligent Lead Scoring
AI agent scores each lead based on career stage, location, professional interests, and likelihood of relocating. Prioritises best-fit candidates.
Personalised LinkedIn Outreach
Warm, human-sounding messages (not spammy!) reference their background and invite low-pressure conversation. AI generates unique messages for each doctor.
Content-Driven Nurture
Interested doctors receive targeted content: ebooks, quizzes, landing pages addressing their specific concerns (career development, family considerations, lifestyle).
Human Handoff for Warm Leads
When doctors show genuine interest, AI flags them for you to take over with personal phone calls or coffee chats. No robots closing the deal - just starting conversations.
Technology Stack
We're using best-in-class tools that integrate seamlessly to create a sophisticated yet manageable system:
Relevance AI
AI agent builder for conversational outreach, lead scoring, and personalisation engine
n8n Automation
Workflow orchestration connecting all tools, triggering sequences, and managing data flows
Clay.com
Lead enrichment platform finding contact details, specialisations, and professional background
Phantombuster
LinkedIn automation for connection requests, profile scraping, and outreach delivery
Airtable CRM
Central database tracking every lead, interaction, content delivered, and pipeline stage
Cal.com
Automated scheduling for coffee chats with your current doctors or virtual tours
Deliverables
Phase 1: Core Automation System
Phase 2: Lead Nurture Content
Post-Launch Support
Investment & ROI
Cost Comparison
| Recruitment Method | Cost Per Doctor | Ongoing Value |
|---|---|---|
| Traditional Agency | $30,000 - $40,000 | One-time service, no lasting asset |
| Job Board Postings | $500 - $2,000 per listing | Passive, low conversion, repeated costs |
| AI-Powered System | $13,000 - $20,000 (if 2-3 hires) | Continuous recruitment engine, lasting asset |
What We Need From You (Troy)
To tailor this proposal and ensure it complements your existing marketing efforts, we'd love to understand:
Current Marketing Activities
- What recruitment marketing are you doing currently? (Job boards, social media, website content, etc.)
- Have you tried any outreach or advertising for doctor recruitment? What worked or didn't work?
- Do you have existing content we can leverage? (Videos, testimonials, practice information, etc.)
Ideal Doctor Profile
- What type of GP are you looking for? (Experience level, specialisations, procedural skills, etc.)
- Are there any deal-breakers or must-haves?
- What questions do interested doctors typically ask?
Your Recruitment Goals
- How many doctors are you hoping to recruit in the next 12 months?
- What's your timeline - urgent need or building pipeline for future?
- Who would be the main point of contact for warm leads that need a personal touch?
Once we have this context, we can refine the AI messaging, target profile, and content strategy to maximise results.
I'm confident we can build you a recruitment system that not only solves your immediate doctor shortage but creates a lasting asset that keeps delivering for years to come. You won't be relying on expensive agencies or hoping the right doctor stumbles across your job listing.
Looking forward to working together.
Eamon Byrnes
Owner, LeadGen Digital Services
eamon@leadgen-digital.com.au