How much should a local business website cost?

LeadGen

From The Team

Published

15 Nov, 2023

If you’re a local business owner who’s just getting started or who wants to redevelop their existing website, you might be wondering how much a local business website should cost.

In this guide, we’ll provide you with a detailed breakdown of the factors that determine website pricing; the costs of basic and advanced design features; e-commerce site costs; and ongoing maintenance expenses.

With this knowledge, you’ll be better equipped to budget for your website and ensure it’s an investment that drives your business forward.

 

Key Takeaways

-The cost of a basic website design in Australia ranges from $2,000 to $5,000 and includes essential features such as a homepage, about page, contact page, and blog or gallery.

-Advanced website functionality such as e-commerce, custom applications, and interactive elements come with additional costs, often ranging from $1,000 to $5,000 depending on what you’re after.

-Setting up an e-commerce site in Australia can range from $2,000 to $5,000 for small businesses, while larger businesses may need a budget of $5,000 to $15,000 for advanced features like customised product pages, shipping calculators, and loyalty systems.

-Ongoing website maintenance includes regular updates to software and security features, hosting services costing $5 to $50 per month, and content updates ranging from $50 to $500 per month. It is important to prioritise regular upkeep for site longevity and user-friendliness, and consider hiring content writers or SEO experts.

 

Understanding Website Pricing Factors

The four main factors that influence website costs are design complexity, functionality, size, and ongoing maintenance.

If you just need a simple site with basic info, it won’t cost you as much as a customised, interactive site with special features. The more complex your site is, the more it’ll cost.

Complexity can include the level of visual design, the user experience, and the uniqueness of your website. If you’re aiming for a unique, intricate design, be prepared to invest more.

Next, consider the functionality. Do you need a simple informational site or a complex e-commerce platform? The more features and integrations you require, the more you’ll have to shell out.

Search Engine Optimisation (SEO) generally isn’t included by default, so a dedicated SEO campaign may be needed to boost your site’s rankings if that’s important for your business.

The size of your website also matters. A single-page website costs less than a site with multiple pages, detailed sections, and extensive content.

Lastly, don’t overlook ongoing maintenance costs. Websites aren’t a set-and-forget proposition. You’ll need to update content, ensure optimal performance, and fix any issues that may arise.

 

Cost of Basic Website Design

For a basic website design, you’re looking at a smaller price tag, this largely depends on the specific needs of your business. In Australia, you’ll typically find that the cost ranges from $2,000 to $5,000. This cost often includes essential features such as a homepage, about page, contact page, and perhaps a blog or gallery.

While the costs are lower, a basic website design won’t offer the advanced functionality of a more expensive site. This option is ideal if you’re just starting out or if you have a tight budget. It’s crucial to ensure the design is professional and functional, as this is your business’s online storefront.

Remember, you’re not just paying for the design, but also for the expertise of the web designer. Their knowledge, skills and experience can greatly impact the quality of your website. So, when considering the cost of your website, think about the value it brings to your business.

With the right design, even a basic website can attract customers and drive sales. It’s an investment that can pay off in the long run.

 

Advanced Website Functionality

If you’re looking to add advanced functionality to your website, the price tag can significantly increase. Advanced features could include e-commerce capabilities (see below), custom applications, or interactive elements, all of which require more complex coding and design.

Custom applications can include:

  • booking systems
  • interactive maps
  • advanced forms, quizzes and quote calculators
  • widgets that display your reviews from Google and other platforms
  • music players.

Interactive elements like video backgrounds or animation can also drive up the cost. You’re looking at an additional $1,000 to $2,500 for these features. These are just rough estimates and the actual cost will depend on your specific requirements and the web design company you choose.

Every dollar counts. It’s important to consider the return on investment these advanced features can bring. It’s important to carefully plan your website’s functionality to align with your business goals.

 

E-commerce Site Costs

When you’re setting up an e-commerce site, your budget needs to cover specific components like product catalogues, shopping cart integration, secure payment systems, and customer account creation. These features are crucial to provide a seamless shopping experience for your customers.

In Australia, the cost of an e-commerce site can vary greatly. If you’re a small business just starting out, you could be looking at a budget of around $2,000 to $5,000. This should cover a basic e-commerce setup with a limited number of product pages and standard payment systems.

For larger businesses with a wider range of products and services, costs can grow to between $5,000 and $15,000. This tier typically includes advanced features such as customised product pages, integrated shipping calculators, and customer loyalty systems.

Remember, an e-commerce site is an investment that can significantly boost your revenue if done right. So, it’s important to plan your budget carefully, prioritise your needs, and choose a reliable web development company that aligns with your business objectives.

 

Ongoing Website Maintenance Expenses

After setting up your website, you’ll need to consider the ongoing maintenance costs to keep it running smoothly and efficiently. These costs can vary, but maintenance is crucial for the longevity of your site and the success of your business.

Maintenance costs typically include regular updates to your site’s software and security features. This is vital in protecting your site from potential security threats and ensuring it remains functional and user-friendly. You might also need to pay for hosting services, which can range from $5 to $50 per month depending on your provider and the size of your site.

Additionally, you’ll need to constantly update your site’s content to stay relevant and engaging to your customers and remain at the top of search engine results. This could involve hiring a content writer or an SEO expert, which adds to your ongoing costs. An SEO expert can cost around $80 to $200 per hour.

 

Alternative: Use a DIY Website Builder

if you wish to go down the ‘do it yourself’ route, consider using a DIY website builder like Strikingly to create a new website for your business. 

Strikingly is a great option to build a professional and user-friendly website. Strikingly offers a user-friendly interface that allows you to easily customise your website to fit your brand and showcase your products or services. With a wide range of templates and design options, you can create a website that stands out and captures the attention of your target audience.

Additionally, Strikingly provides responsive design, ensuring that your website looks great on any device, whether it’s a desktop, tablet, or smartphone.

Strikingly offers a variety of features to enhance your website’s functionality, such as e-commerce integration, blog capabilities, and social media integration. These features can help you engage with your audience, promote your products or services, and drive conversions.

Click here to learn more about Strikingly’s features.

 

Branding Costs

In addition to a new website, businesses that are just getting started will often need a logo or branding package to help establish their visual identity.

While the costs of professional branding can add up, it’s important to consider how proper branding will resonate with your target audience and result in higher trust and more sales with your customers.

Here’s a guide to understanding branding cost to help you to make an informed decision (prices in US dollars).

 

Conclusion

Your local business website cost will depend on your specific needs. A basic design might set you back around $2,000-$5,000, with additional functionalities and e-commerce features costing more.

Remember to factor in ongoing maintenance expenses too. Ultimately, it’s about finding a balance between cost, quality and functionality that suits your business needs and objectives.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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