Vantage West Electrical
Vantage West Electrical is a Perth-based electrical services company specialising in commercial EV charging station installation.
In June 2023, Vantage West Electrical was ranking on Page 1 or 2 for several important search terms, but was competing against bigger competitors with significantly larger digital marketing budgets.
Vantage West hired LeadGen Digital Services, a leading Canberra SEO agency, to strengthen Vantage West’s online presence, and give it a competitive advantage over larger competitors in search engine results.
Charging Up Vantage West’s Online Presence
We implemented a comprehensive ‘guerilla SEO campaign’ to boost Vantage West Electrical over its larger competitors, increasing its online visibility over a six-month period.
Keyword Research
We conducted in-depth keyword research using SEO tools like SEMRush and UberSuggest, identifying over 50 keywords. Of these 50, we focused on 19 priority keywords our SEO efforts. These included local search terms such as EV Charger Installation Perth, EV Charger Perth, and Electric Vehicle Charging.
On-page and technical SEO
We completed over 80 technical audit tasks, fixing issues such as low website speed and performance and internal linking issues. We also optimised website content, meta tags, headings, and image alt text for 9 EV charger-related pages. We added advanced website schema to boost trust and relevance with Google.
Written content
We optimised all written content to integrate keywords naturally throughout the text. We added content to several pages, including FAQ content that would assist in targeting ‘low hanging fruit’ keywords.
Link Building
We added over 300 high-quality backlinks from medium to high authority domains. We utilised business directory submissions, social media profiles, high-quality article submissions, Web 2.0 blogs and other sources to build out Vantage West’s presence across the web.
Competitive Analysis
We analysed our main competitors – including several national companies – to emulate and improve upon their link building and content strategies.
Off-Page SEO
We updated and optimised Vantage West’s Google Business Profile with products, services, and geotagged photos. We also created a Google Site Authority Stack to drive power and authority to Vantage West’s main website.
Advanced techniques
We also used a variety of secret, bleeding edge SEO tactics which can’t talk about here 😉
Google Ads Management
.We used a variety of Google Adwords management strategies and techniques to significantly boost Vantage West’s ad performance. We:
- Created new ads targeting specific sectors and industries
- Continuously adapted to weekly and monthly performance metrics, refining and updating ad headlines, descriptions, and assets accordingly
- Use advanced techniques such stacked bidding, removing display network ads, adding competitor search terms, and adding optimised keywords.
The Results
Our campaign brought in tremendous results for Vantage West Electrical:
-Monthly website visitors doubled in five months, from 494 in June to 1,073 visits in October 2023
-Quote requests increased significantly. An average of 3 quote requests per month from January to June 2023, to a whopping 24 quote requests per month from July to December 2023
-Google Ad clicks increased by 600% from June to December 2023, from 92 to 640
-Bing impressions grew from 0 in June to 860 in December 2023
–30 keywords increased their rankings from June to December 2023, with Page 1 rankings achieved for 24 keywords.
Conclusion
By implementing a comprehensive SEO and Google Ads strategy, we successfully elevated Vantage West Electrical’s online presence, enabling them to compete effectively against larger competitors. The campaign’s focus on high-quality link building, on-page optimisation, advanced SEO techniques, and targeted Google Ads management resulted in a significant increase in website traffic and lead generation.