REF: RB-01
PUBLISHED: 28 DEC 23

Digital Growth Plan

Refined Building

Prepared for Joshua Sammak, Refined Building

A digital agency for businesses who want results.

LeadGen Digital Services

info@leadgen-digital.com.au  |  (02) 6108 3650
ABN 33 991 919 283  |  leadgen-digital.com.au

Digital Growth Plan | Nov 2023
Refined Building

Dear Josh,

 

It was great to meet you last week. I’d be excited to transform Refined Building a dominant player in the online marketplace.

In this document, I outline exactly what needs to be done to meet your specific business goals – to break into the search results and conquer Google Page 1 –and the level of investment required.

Thanks for your consideration and please don’t hesitate to contact me if you have any questions.

Eamon Byrnes
Owner | LeadGen Digital Services

Let’s get started.

Digital Growth Plan | Nov 2023
Refined Building

Your Goals

Based on last week’s meeting, here’s our understanding of your business goals:

Dominate the Google search results –Page 1 for all major keywords relevant to renovations in Canberra.

More calls, quote requests and jobs booked. Ideally 50 quote requests per month, and/or fully booked out until mid-2024.

Focus on quality “mid-tier” leads with reasonable budgets and modest expectations. No price shoppers or very-low budget clients, and fewer wealthy clients with high expectations.

Focus on whole-house renovations to maximise profit. Bathrooms and kitchens are still okay as they can lead to additional work.

Grow enough to hire a project manager and more labourers. In the long-term, step away from the day-to-day and into an ownership position.

Have a website that’s clean, fast and conversion-focused.

So what does success look like?

Let’s say an average job brings $25,000 revenue and $5,000 profit. With a conversion rate of 10 percent, 50 quotes per month provides $20,000 in extra monthly profit. Or $240,000 per year.

Let’s get started.